Mighty Health

Mighty Health came to IDW to help position for their next stage of growth. James Li, the Co-founder and CEO, shared how his father’s heart attack inspired him to start the company. After interviewing key members of the team, listening to hours of member interviews, and mapping the competitive landscape, we defined a position true to the organization. We created a full brand identity, including brand pillars and messaging, and a web design for relaunch.