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Mighty Health

Digital Home for 50+ Health

Mighty Health came to IDW to help position for their next stage of growth. James Li, the Co-founder and CEO, shared how his father’s heart attack inspired him to start the company. After interviewing key members of the team, listening to hours of member interviews, and mapping the competitive landscape, we defined a position true to the organization. We created a full brand identity, including brand pillars and messaging, and a web design for relaunch.

Older adults need tools and information to stay healthy, they don’t want or need to be reminded they are “aging.”
Mighty is a pioneer in a new category: a daily health partner and wellness platform, helping older adults stay well.

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IDW is a studio with real character and integrity—from day one to the very end, our ideas were heard and respected.

James Li

Co-founder + CEO, Mighty Health

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