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Reimagining Events

In the world of events and conferences, 2020 marked an overnight pivot from in-person to virtual. Hubilo came to IDW to define and craft a brand identity that would reach their target audience: event planners. We interviewed leadership, mapped out the landscape, and worked to understand the world of planners. After defining a differentiated brand position, we crafted a full identity system and produced a brand shoot to showcase the promise of the platform.

Hubilo is a virtual event platform that can do anything, for the people who do everything.
The brand and design system creates an ownable point-of-view for Hubilo, focused on event planners.
The creative direction for the photo shoot incorporated stylized sets and brand colors to convey the story of an idealized event planner experience.

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You guys nailed it.

Cathy Song

CMO, Hubilo

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