In the world of events and conferences, 2020 marked an overnight pivot from in-person to virtual. Hubilo came to IDW to define and craft a brand identity that would reach their target audience: event planners. We interviewed leadership, mapped out the landscape, and worked to understand the world of planners. After defining a differentiated brand position, we crafted a full identity system and produced a brand shoot to showcase the promise of the platform.
You guys nailed it.