IDW began in 2014 in Oakland, California, built by Partners with deep backgrounds in brand, film, and editorial. We've grown into a global partner, delivering brand strategy, cinematic film + video, artful still imagery, and a practiced eye for detail.

At IDW, we build media brands from the inside out—transforming business strategy into stories (and systems) that earn trust and drive momentum. From global portraits of Fortune 500s to short-form campaigns for climate and health pioneers, we help our partners show the world what they’re building—and why it matters.

We are purpose-led and impact-driven.

As a creative partner, we collaborate with visionary leaders and teams that share our core values. Our strongest engagements are built on mutual respect and commitment to the impact of our work in the world.

Play + Intention

Play is purposeful—an essential part of mastery. We explore and create in the service of that which can be better.

Greatness + Balance

Great work requires balance for inspiration and renewal. Our work is both our craft + passion.

Humility + Expertise

No egos or chips on our shoulders. We use our skills in service of our partners, clients, and collaborators.

Gratitude + Action

We support individual + shared commitments to take action against improve broken systems and work towards
a sustainable future.

Our capabilities span creative strategy, live production, and seamless post-production.

Creative

Discovery + Insights

Art Direction

Creative Development

Campaign Development

Script + Storyboard

Art Buying + Usage

Copywriting

Motion Design

Production

Budget + Scenarios Modeling

Pre-production + Logistics

Casting + Talent 

Locations + Permitting

Equipment + Crew

Art Department

Built Sets

Global Live Production

Global Virtual Sets

Post

Video & Still Editing

Still Retouching

Color Grading

Video FX 

Music Licensing + Composition

VO + Sound Design + Mix

Workflow + Asset Management

Success means long-term relationships, built on trust.

Our clients and partners range from start-ups and cultural institutions to multinational companies. We are purposeful in our collaborations and work proactively with leadership teams, in-house brand agencies, marketing and asset managers, and other agencies and studios. We think long-term, take a systems-view, and consider a range of options to help our partners ultimately make the best decisions and investments for their brand.

Axiom
Bloomlife
Chapter 510
CVS Health
DXC Technology
Evernow
Ford
Good Eggs
Google
Guittard
Hewlett-Packard Enterprise
HP
Hubilo
Levi Strauss & Co
Megafire Action
Meta
Mighty Health
MOMA
New York Stock Exchange
Okta
OMCA
Nextdoor
NPR StoryCorps
Rakuten
Salesforce
ServiceNow
TCHO
The Lawrence