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CVS Health

Creative Partnership

Five years ago, CVS Health began an ambitious initiative to rebrand and reposition from recognition as the largest retail pharmacy to a nationwide health solutions provider. Working alongside the brand leadership team, IDW designed the CVS Health brand imagery program. Built to address and anticipate strategic needs across the organization, the partnership involved enterprise-wide guidelines, annual planning, as well as creative directing & producing national shoots showcasing customers & providers. The result is a prolific body of work, based on an embedded approach to shooting, that speaks to some of the most pressing needs in healthcare today.


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* "Welcome to CVS Launch," CVS Suppliers, April 24, 2023.

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