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How We Work

Over the past few years, the concept of workplace has taken many forms, but fundamentally it’s based on human stories of contribution and collaboration, often aided by advancements in technology. Across many product launches, HP came to us to help capture these stories, and the role their products play in the workplace, for millions of customers, globally.

In a repeating series of on-location photo shoots, IDW developed the creative direction and production approach in order to capture images of work that are compelling and cohesive across different settings, scenarios, and multiple product launches.

We captured team moments (engaging directly, or working side-by-side) and solo moments (portraits, on-the-go, or deep in thought).
We worked to tell the product story in a natural way by capturing its role as a tool in a range of workplaces.

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