IDW partnered with ServiceNow to shoot a portrait of the world, working. Realized by 9 global productions and a trusted network of 20 photographers, the ServiceNow photography and video program boldly established a new and ownable look—capturing a transformed world of work. Guided by a clear and inspired brief, creative teams captured hundreds of participants across urban, workplace, and work-from-home environments.
In the past two years, you guys were such a shining light. Such great people to work with–collaborative, fun, empathetic.
Aoife Hall
Director of Brand Management for EMEA, Global Brand at ServiceNow
