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Unified Product Photography

Each year, HP launches thousands of products across personal computing, imaging, printing, and accessories categories. IDW worked with HP to redefine environmental product photography guidelines across the product portfolio, establishing a clean contemporary style that still captures context & character. To ensure follow-through and implementation, we incorporated the same photography approach across lifestyle and studio shoots worldwide.

The story of technology is best told in context—shown in compelling environments and in use.
Over many product launches, we strive to showcase the unique features & character of each product through thoughtful environmental photography.

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