IDW’s partnership with HP is built off many years of shared vision and trust. We maintained a start-to-finish lifestyle photo and video program for one of the world's leading technology companies. Our services began with image and brand strategy involving pre-production and annual planning with the brand team. We worked side-by-side with internal product marketers and brand managers to produce and art direct original, commissioned photo and video shoots, all over the world. Imagery received full-service post-production, retouching and pre-press.