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Creative Partnership

IDW’s partnership with HP is built off many years of shared vision and trust. We maintained a start-to-finish lifestyle photo and video program for one of the world's leading technology companies. Our services began with image and brand strategy involving pre-production and annual planning with the brand team. We worked side-by-side with internal product marketers and brand managers to produce and art direct original, commissioned photo and video shoots, all over the world. Imagery received full-service post-production, retouching and pre-press.

The HP photo & video program is built on collaboration across new product launches and campaigns.
Shoot development includes full pre-production & art direction, casting and location vision, and shot list planning to support specific product KPIs.
Deliverables included smart-edits and an archived catalog of all imagery, to ensure everything is always in one place, and easily accessible within the organization.
Multi-camera productions incorporated still photography, stop-motion animation, and cinematic footage to create a full inventory of imagery that can be used across product campaigns.

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