Fyto

FYTO partnered with IDW to develop a cinematic brand anthem and visual media library for use across investor decks, social platforms, PR, and beyond. The resulting content system helped shift the conversation from technological promise to scalable potential.

From the very first script, this wasn’t just a video series—it was a call to action. We structured the anthem to spotlight the problem, introduce the innovation, and leave viewers with a sense of both urgency and optimism. Filmed across FYTO’s laboratories and testing field sites, the 90-second anthem spot captures the mission behind FYTO's technology and the passion of the team behind it.

To mark a major milestone, FYTO brought 120 dairy farmers to Tulare, CA to see their Growgrid platform in action. We embedded a nimble team to document the day—capturing everything from drone flyovers to direct interviews with thought leaders and participants.

The result is a first-hand look at what this innovation means for the people who grow the food we eat. Interviews, reactions, and macro footage of the system running in real time turned Demo Day into more than an event—it became a proof point to share with investors and future agricultural partners.

FYTO didn’t just need content—it needed a communications engine. Designed for the road ahead, their new media system equips FYTO with the tools to raise capital, engage partners, and lead the conversation in sustainable agriculture. Every asset fuels a larger vision: lasting change isn’t promised—it must be built, frame by frame.