Savor is on a mission to transform the way the world produces and consumes fats, one delicious molecule at a time. With a revolutionary process that transforms CO2 into a high-performing vegan oil and butter, Savor is building food solutions without compromise.
But introducing a product this transformational requires more than explanation. It demands evidence. To earn trust from the world’s most respected chefs and kitchens, Savor turned to short-form video—not only as promotion, but as proof.
: Planet
/ Creative
/ Post
To put its innovative products to the test, Savor launched a multi-part chef series showcasing Michelin-star chefs and top culinary professionals using Savor in some of the world’s most iconic kitchens—and in their most artful preparations.
Each episode follows a chef's unique creative process— and the execution of some of the most temperamental dishes; ethereal sabayon, silky ganache, flaky laminated croissants.
Each of the original shoots resulted in hours of content—interviews, kitchen footage, and process close-ups. IDW worked with Savor to develop a flexible creative brief that enabled consistency across shoots while allowing room for spontaneity and a story arc that was unique to the personality of the chef and their singular artistry.
These are not controlled studio shoots, but busy and active kitchens where ingredients are masterfully transformed every day.
The Chef Series
Episode: Atelier Crenn
Chef: Juan Contreras
Episode: SingleThread
Chefs: Kyle Connaughton & Katina Connaughton
Episode: ONE65
Chef: Clement Goyffon
Beyond the core episodes, IDW helped Savor extract dozens of short-form cuts for social platforms—designed with motion graphics, bumpers, and chef-driven hooks that keep content feeling alive and current.
The result is a custom social video library that Savor can draw from as the offering scales.
IDW’s post-production team developed a custom color treatment for the Savor series—balancing the vibrant realism of kitchen life with the precision and polish of a forward-looking food tech brand.
The look is crisp, clean, and cinematic, helping reinforce the credibility of Savor’s innovation while honoring the craft of the chef collaborators.
Color with Character
When we first connected with IDW, we had a big idea and needed the right partner to bring it to life. At every turn, they’ve thought bigger, moved faster, and made the story more powerful than we could have imagined.
Chiara Cecchini
VP of Commercialization
Juan Contreras; Atelier Crenn
Kyle Connaughton & Katina Connaughton; SingleThread
Clement Goyffon, ONE65
Amanda Michael & Drake Jones; Jane the Bakery