Megafire Action

1/4

To establish the strategic brand position & identity for the organization, IDW hosted a design sprint. We curated a group of creative collaborators, clients and stakeholders. We prepped the team with a detailed brief and relevant research, then hosted a 2-hour brainstorm to ideate, sketch, and share possible logo directions.

2/4

In our logo explorations, indigenous tribes’ understanding of “good fire” felt important to acknowledge through the Four Directions symbol. We wanted a mark that also had the official look of a government seal. We landed on including four symbols representing the factors necessary to bring balance into our ecosystems: flames (the force of fire), hand (planned burns), McCleod rake (forest maintenance), and acorn (new life).

3/4

After several rounds of feedback, we successfully finalized the organization's name and visual identity. Our objective was to create an identity that not only stood out as unique and innovative but also conveyed a sense of authenticity, teamwork, and proactive engagement—attributes that align with Megafire Action's approach. To seek inspiration, we found ourselves looking to the WPA Posters born out of the Second New Deal for inspiration.

4/4

With the identity direction in place, we designed and developed a preliminary website. The goal for the starter site was to clearly outline strategic priorities and share the depth of the founding board—enabling Megafire Action to effectively introduce themselves to potential donors, policymakers, and the wider public. Built to accommodate future growth and thought leadership, the site will become a policy resource for a growing network of fire experts, activists, and innovators.