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Portrait of the Exchange

A cornerstone of the global financial system, the technology stack of The New York Stock Exchange processes an average volume of 38.3M contracts per day. Alongside a new brand identity and national campaign for NYSE, IDW produced a multi-day shoot to capture the personal and human story of the exchange. The shoot involved rare access to the trading floor, allowing the creative team to observe and document the interaction between traders, technology, and markets in real-time.

How do you document the personality of the largest exchange in the world?
Founded 230 years ago, the exchange embodies a dialogue between technology & tradition, while being an indisputable symbol of US financial strength.

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* "Trading & Data," NYSE, April 25, 2023.

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