All Work

CVS Health

Beauty Unaltered

Beginning in 2018, CVS Health made a national commitment to not materially alter any of their beauty imagery. IDW concepted and produced a new series forecasting beauty trends, built around hair and make-up looks achievable with products sold at CVS stores. In addition to creative direction and execution, IDW handled the post-production, following CVS Beauty Mark guidelines, whereby models are not thinned, smoothed or digitally altered in any way.

Health
Brand
Creative
Post

CVS Health is a leader in the movement to change the industry and IDW is proud to be part of the effort behind 100% transparency in beauty imagery.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

No items found.

* "Changing Nothing Can Change Everything," CVS, April 25, 2023.

Related Work

ServiceNow
ServiceNow
Evolving the Workplace Portrait