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HP

Showcasing New Products

HP has partnered with IDW to concept and produce many annual product launch campaigns, including live-action, product detail, and lifestyle motion content. The HP photography program is built on annual planning & multimedia shoots to leverage resources across new product introductions and campaign deliverables. IDW handles content development, art direction, pre-production, execution and post for each unique launch.

Tech
Production
Post
Annual product campaigns help set the visual tone for the year ahead, in this case drawing inspiration from each customer’s creative potential.
IDW builds streamlined production briefs for a consistent planning approach, across various shoot sizes and scopes.
Delivery includes coordinated smart-edits and gallery archives for an accessible, hosted catalog of all shoot assets.

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