All Work


Picturing a Better Menopause

About 85% of women will experience menopausal symptoms in their lifetime, yet most women will never receive the support they need. Evernow is a startup launched in 2022 to help address this gap in care through telehealth services, education, and support. IDW worked with the team to align on a creative direction and produce a library of distinct brand imagery to be used across touchpoints.

Women need to feel agency over their unique experiences, and the power to feel like themselves again.
Our goal was to capture real people and real moments. No sugar-coating or gauzy post-production effects here. Instead, we acknowledged the beauty in our shared humanity.
There’s no need for anyone to feel unseen, unsupported and confused by this totally expected and normal phase of life.

No items found.

No items found.

* "Women Have Been Misled About Menopause," New York Times, February 15, 2023.

Related Work