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CVS Health

America's Pharmacy

Since 2020, CVS Health has administered over 86M vaccinations across 9,600 locations.* Working with internal marketers, creative teams, and a national network of artist teams, IDW built a content program and production strategy to support storytelling for healthcare service offerings in our "new normal." From clinical settings to telemed at home, we captured the stories of patients, practitioners, and communities navigating what's next in healthcare.

How do you capture the story of a national healthcare movement through a smart creative & production strategy?
Where and when possible, we strive to involve and cast real heroes: healthcare providers, pharmacists and registered nurses.

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* "Our COVID-19 Response," CVS Health, April 25, 2023.

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