Chapter 510 was founded in 2013 to address a need for a welcoming creative space for Oakland youth. IDW worked alongside the founding team as they explored possibilities of joining a national network, or hold tight to their roots and stay proudly independent. After the organizational strategy was settled, we helped the team align around a refreshed brand and identity system, which would inform the look and feel of their new writing center.
This brand refresh has influenced every aspect of what we do now. People walk in and sometimes literally shed tears... This brand is JOY!
Co-Founder & Associate Director, Chapter 510