Okta is the world’s identity company, currently scaling to 50 billion global users in 195 countries worldwide. Scale, reliability, and security is about more than access management. It's about unique and individual identity—for each employee, customer or partner—for every organization in the world.
: Tech
/ Creative
/ Post
Global Creative Program
The collaboration between Okta and IDW resulted in a series of projects that transcend the conventional boundaries of a single photo and video shoot, building an interconnected program featuring users around the world.
Through this integrated approach, IDW is helping Okta bring to life the human dimension of its global community and the essential role identity plays in the success of organizations worldwide.
By capturing dozens of distinctive user journeys using an editorial approach and footprint, our still and video teams worked in tandem to capture a range of real-life moments, all enabled by Okta’s seamless identity verification.
The ease of the tech is mirrored in the elegance of embedded artists in a variety of situations. Guiding the creative to completion requires precision editing and comprehensive post-production.
Around the City
Okta’s technology enables users to move freely throughout their day, in the distinctive rhythms of every city, around the world. To achieve this, our production strategy also includes the capture of authentic cultural moments–the sights and textures that are emblematic of the diverse ecosystem of every city’s unique identity.
Tech is essential to Okta’s brand story. While not diverting attention to hardware, we focus instead on the emotional and productivity benefits to life and work. Mobile, wearable and desktop tech is included as an extension of the individual, all powered by Okta’s platform.
Multiple global productions find consistency and harmony when treated by IDW’s precision approach to color and integrated post-production. Upon delivery, work from various artists and various cameras, shot all over the world, comes together in a media library that is bespoke and custom to Okta, the world’s identity company.
IDW understands what our internal brand team needs: from a unique POV on owned creative and color, to a range of imagery and assets that can be used across the company.
Hubert Shum,
Group Creative Director
Juanita Richards
Kento Mori
Mathieu Richer Mamousse
Roadwork
Takuya Nagata
