Okta is the world’s identity company that is scaling to 50 billion global users in 195 countries worldwide. Scale, reliability, and security is about more than access management. It's about unique and individual identity—for each employee, customer or partner—for every organization in the world.
: Tech
/ Creative
/ Post
The collaboration between Okta and IDW marks the first in a series of projects that transcend the conventional boundaries of a single photo and video shoot, aiming to build an interconnected program featuring users around the world. Through this integrated approach, IDW is helping Okta bring to life the human dimension of its global community and the essential role identity plays in the success of organizations worldwide.
Over the course of 10 distinctive user journeys, our still and video teams worked in tandem to capture a range of real-life moments, enabled by Okta’s seamless identity verification: checking company email before coffee, taking the first meeting of the day from home, tracking miles on an evening run, ordering food for pick-up, calling a car to meet friends for dinner, checking a bank balance from the couch.
Through their unique brand photography and video program, Okta ensures that every touchpoint, from expansive global campaigns to the immersive experiences of tradeshows and events, resonates with personal and human stories. Identity, first.
IDW understands what our internal brand team needs: from a unique POV on owned creative and color, to a range of imagery and assets that can be used across the company.
Hubert Shum,
Group Creative Director
