In partnership with Windy Films and the Bose internal creative team, IDW brought a multi-layered creative approach to the launch of Bose’s latest wireless earbuds. From on-location stills to motion VFX and color design, we developed a visual system that elevated the product’s voice—clean, urban, and unmistakably Bose.
: Tech
/ Post
Color as a Character
Working across still and motion formats, we designed a stylized color system that reinforced the product’s identity and gave the campaign a cohesive visual language across all media.
The result: a tonal clarity that echoed the product’s own promise of precision sound.
Product & Person as Hero
Shot at speed, in real-world urban environments, the product imagery required a nuanced approach to retouching.
We removed distractions without removing texture—highlighting the detail, shape, and material finish that make the design feel both futuristic and grounded.
Our visual effects team collaborated closely with Windy’s creatives to focus the frame. Through subtle environmental cleanup and movement design, we kept the product in the spotlight and the experience seamless—from rooftop to subway to screen.
Motion VFX
OOH to In-feed
This was a campaign designed for mobility—across screens, spaces, and moments. We built a flexible asset suite that could stretch from high-resolution print to social cutdowns and pre-roll.
Color grades, file formats, and storytelling beats were tuned for each platform, keeping the Bose aesthetic intact at every scale.
