StoryCorps’ One Small Step is based on pairing two people with different beliefs in order to have a guided conversation about life, not politics. One Small Step looked to launch in 2021 across four Americans cities: Wichita, KS; Richmond, VA; Oklahoma City, OK; and Fresno, CA. IDW mapped out the positioning of the program, then developed creative, and tested our campaign concepts through focus groups. In tandem with the roll-out, we produced local photo shoots to capture real participant portraits.
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