All Work

StoryCorps

Let’s Not Talk Politics

StoryCorps’ One Small Step is based on pairing two people with different beliefs in order to have a guided conversation about life, not politics. One Small Step looked to launch in 2021 across four Americans cities: Wichita, KS; Richmond, VA; Oklahoma City, OK; and Fresno, CA. IDW mapped out the positioning of the program, then developed creative, and tested our campaign concepts through focus groups. In tandem with the roll-out, we produced local photo shoots to capture real participant portraits.

Culture
Brand
Creative
Post

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IDW is one of best agencies in the country.

Dave Isay

Founder, Storycorps

IDW is helping the One Small Step team rethink how best to share content, including reinventing the audiocards so listeners can more easily engage.

*"The Hidden Tribes of America," Hidden Tribes, April 25, 2023.

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